The services page covers the six engagements you can book and what they cost. This page is the layer underneath: every speciality the studio works in, the platforms and channels each runs on, and — for the ones that are easy to claim and hard to prove — where the evidence is.
Technical crawl and indexation work, on-page structure, and the structured data that decides whether a page is eligible for a rich result at all. This site is the working example — its own schema, sitemap and Core Web Vitals are maintained in public.
Articles built around a question someone is actually searching, with the internal links and related-article matching that keep a reader moving instead of bouncing. Published through a CMS built for this site rather than a rented one.
Before the writing: what the demand actually looks like, which terms carry intent rather than volume, and which competitors already own them. The research that stops a content plan being a guess with a spreadsheet attached.
Campaign structure, creative testing and budget pacing — with conversion tracking wired before the first pound is spent, because a campaign optimising against a broken signal spends exactly as fast as one that works.
The whole funnel treated as one system: the ad, the landing page, the form, the follow-up, and the events that connect them. Most of what goes wrong lives in the joins, not the pieces.
Reaching a named audience directly rather than bidding for attention — lists, offers and sequences where the response is attributable to the send that caused it.
Deliverability first — SPF, DKIM and DMARC, a verified sending domain, and a real unsubscribe path — then sequences. An email that lands in spam is not a marketing problem, it is a DNS one.
Partner and referral programmes: tracked links, attribution that survives a redirect, and terms that make the payout arithmetic unambiguous before anyone earns one.
Acquisition and retention for mobile-first audiences, where the constraint is almost always the page weight and the tap target rather than the copy.
The work that does not fit a channel label — partnerships, launches, one-off campaigns — scoped the same way as everything else: named deliverable, fixed price, agreed before it starts.
Which channels are worth the effort for this business, in what order, and what has to be true for each to pay back. Usually shorter than expected and less flattering than a deck.
Positioning, offer and message before spend — because the fastest way to waste an advertising budget is to point it at an offer nobody wanted at that price.
The operational side: what the funnel costs to run, where the manual steps are, and which of them are worth automating against which are worth deleting.
A mark that survives being 24 pixels wide in a browser tab and being printed in one colour. Delivered as SVG with the variants that come up later, not just the hero version.
Social, ad and page assets built from one set of tokens, so a campaign looks like a campaign rather than six files made on six different days.
Interfaces designed as a system — colour tokens, type scale, spacing, a signature interaction — and handed over in a state a developer can build from without a translation meeting.
Storefronts built to convert: the catalogue, the cart, the checkout and the admin behind it. Several are live as working demos you can click through, admin panel included.
Grouped by what they are for, because a flat list of platform names tells you nothing about whether the person listing them can join two of them together.
Where a build actually lives.
The work that decides whether a page ranks and whether it converts once it does.
Where attention is bought, online and off.
Finding out what is true before spending against a guess.
That is the normal case, and the reason the fullstack tier exists — design, build and the measurement behind them as one engagement instead of three hand-offs.
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